AI COACHING FOR FOUNDERS · BUILD A SECOND BRAIN THAT THINKS LIKE YOU
Get your time back for the work that only you can do.
Most AI is a stranger you brief every morning. Yours won't be. It learns your voice, your people and your week, and takes the admin off your plate so your best hours go where they matter. I teach you to build it over four sessions, and you walk away owning it.
You don't need to code. That's the whole point of coaching it. Coaching means you build it with me and keep it: you leave owning the system and the skill, and most people never need me again.
The problem
AI looks like a wave. Most owners are bracing for it.
Most business owners I talk to are doing quiet maths on AI. It can write your emails and plan your week, so what's left for the person who built the business? Some are overwhelmed by the tools. Plenty are just looking away and hoping it passes.
It isn't going to pass. But you can ride it rather than get bowled over by it.
I teach you to build your own AI assistant, one that knows your business and does your admin. You steer. It paddles.
What you'll build
An assistant that actually knows you.
C1Contextwhat it knows about you
C2Connectionswhat it can reach
C3Capabilitieswhat it can do
C4Cadencewhen it acts, unasked
Who it's for
Built for owners, not engineers.
- Solo founders and small-business owners drowning in admin, who want their best hours back.
- Coaches, consultants and service providers whose business runs on relationships and follow-through.
- People who are curious about AI but not technical — there's no code anywhere in this. You describe the work; it learns the work.
- Owners who've been putting AI off — overwhelmed by the tools, quietly wondering if it's coming for them. This is the on-ramp.
It started with eight business owners I coached through Impact Collab's Expert Pod in late 2025. They didn't want another tool — they wanted to learn to build their own. That's still the offer.
Ways in
Start small, or go deep. Free call first.
Why learn it from me
I built one that runs my whole life.
Seven AI systems in twelve months — and the one I use every day is the executive assistant I'll teach you to build. This is the method my own days run on, not a theory.
This system
Runs my days
The executive assistant that drafts this site, tracks every conversation, plans my week and writes in my voice. The live blueprint for what you'll build.
Derwen
Built in 2 weeks
An AI biodiversity assistant — reads a habitat, recommends species, surfaces the peer-reviewed evidence.
Carbon Tracker
3 days → 20 min
An AI system for a UK climate consultancy that turns days of carbon-reporting work into a short, sourced answer.
Seven builds in twelve months. Happy to walk through any of them on a call.
If you want an AI that actually gets you —
Book a free thirty-minute call. We'll work out what yours would look like. No pitch.
Book a free 30-minute call