Sam Davis · Sydney · October 2026Posting feels relentless because most posts start with deciding what to say, from nothing, on a busy day. Give AI a short recap of your week and a handful of your best past posts, and it can draft posts for each platform in something close to your voice, so your part shrinks to editing and pressing schedule.
Deciding what to say is the hard part
Most people who run their own business tend to have plenty to post about. The workshop that landed. The client who rang back with good news. The talk you gave on Wednesday. They rarely feel like post material at the time, because you were busy living them, so the week ends and the feed stays quiet.
Then a post does happen, and it’s all by hand. Write it for LinkedIn. Rewrite it for Instagram. Find the photo and do the tags and alt text. Posts that follow the same shape every time (a new event, a new member, a new partner) get built from scratch every time too.
Plain Claude can turn your week into drafts
You can start with Claude (or ChatGPT) and the scheduler built into LinkedIn or Meta Business Suite.
- Show it how you write. Make a Claude Project and put ten posts you’re proud of inside it, plus a few lines on how you sound. Describe it in tensions rather than adjectives, like “direct but warm, never salesy”.
- Talk through the week. Every Friday, talk into your phone’s voice memo for five minutes: what happened, who you worked with, what surprised you, what you’d tell a friend about. Transcribe it (many phones can do this now) and paste it into the Project.
- Ask for a few drafts, one per platform. “From this week, give me two post ideas. Write each for LinkedIn and Instagram, with tags and alt text for a photo. Use only what’s in my recap.”
- Edit every one, then tell it what you changed. Paste the version you posted and ask it to list what you changed. Add that list to the Project, and the drafts should need fewer edits over time.
- Schedule where you already post. LinkedIn and Meta Business Suite both let you schedule posts, and tools like Buffer cover several platforms at once.
If a post is about a client, a participant or a colleague, ask them first. The AI can’t tell what someone shared with you in confidence.
Posts that follow a template can be built once
The posts that repeat are often the easiest place to start. When something arrives (a registration, a new product, a confirmed speaker), the steps are usually the same: take the details, fit them to your template, make the image, add the tags.
In a plain chat you paste the details in each time. An AI assistant connected to your email and to Canva can run those steps as a skill you describe once: when the details land, it writes the post in the right template, works on the Canva design from your own template, and saves both as drafts for your OK. How much of the image it can make for you depends on how your Canva templates are set up.
Crads-AI is one way to have that assistant. It’s open source and built on Claude, and it runs on a server in your own hosting account or on your own computer. To catch new details as they arrive it needs to run on a server, because jobs only run on a schedule there. It doesn’t post to LinkedIn or Instagram. It saves drafts and you post them.
It gets closer to your voice as it reads your edits
Some parts should stay yours: what happened, what you think about it, the photo and the design. Hand over the reshaping for each platform, the tags and the alt text.
On day one the drafts will read like a careful stranger wrote them. That changes through the edit loop above, and through you striking out words you’d never use.
One call can show where your posting gets stuck
Some people take the steps above and run. Others have posting tangled up with forms, designs and sign-offs, and want a hand deciding what to build first.
If that’s you, book an AI problem-solving roadmap: a 30-minute call about where posting gets stuck for you, a written report with ways to fix it (the do-it-yourself route included), and a second 30-minute call to go through it together.