Sam Davis · AI coach & systems builder
cradsdavis@gmail.com
What I built for myself

An executive assistant that actually knows me.

Not a chatbot. Not another productivity app. A real brain — aware of who I am, what I care about, who's in my life, what I've decided, what I'm doing, and how I write. Across every part of my work and my life.

Sam Davis · Coogee, Sydney · 2026

The missing layer

Every AI forgets you
the moment you close the tab.

The missing layer isn't intelligence. It's context — yours, held somewhere the AI can read.

What changes

One brain. Continuously aware
of who you are and what you're doing.

An assistant that has read every decision you've made, met every person in your life, learned your voice, holds your priorities in view, and uses all of it — every time you ask, every time it acts.

Work life. Home life. Everything in between. One memory underneath.

The brain

Eight layers of structured self-knowledge.

Not a notes app. A real model of you — read, written, and reasoned over by the AI, in your voice, with your priorities in mind.

1
North Star
What you're building a life toward. The frame above the frame.
2
Philosophy
How you operate when no one's watching. Your values, as filters.
3
Self
Who you are when you show up. Identity, strengths, voice, patterns.
4
Network
Every person in your life — tiered, recalled, and linked to the work you share.
5
Past
What's happened that still shapes today. Decisions, pivots, lessons, wins.
6
Goals
What you're trying to do, now and next. Reviewed weekly.
7
Tasks
What's on your plate today — synced with calendar and inbox.
8
Workflow
How your days actually run. The routines that hold the rest together.
Under the hood

Real tools. Open protocols. Your data, your system.

Not magic. Not a black box. A specific stack — built on open standards so you're never locked in.

The engine
Claude — Anthropic's frontier AI model, running through the Claude Code harness. Handles reasoning, drafting, decision-making, conversation.
The connectors
Seven live integrations today, via the open Model Context Protocol.
Gmail · Calendar · Google Sheets · Todoist · WhatsApp · Perplexity · Browser (Playwright)
The memory
A plain-text wiki on your own machine. Every person, decision, project, and routine — stored as markdown files you can read, edit, export, and walk away with.
The automation
Scheduled watchers running in the background. Inbox scanned every 15 minutes. Calendar on the hour. Tasks every 30 minutes. Nothing you have to remember to run.

No proprietary format. No vendor lock-in. If the system ever stops serving you, you walk away with everything — in plain text.

What it knows about me

To a T. To the sentence.

The kind of context a great human assistant builds over ten years — in a system that can be queried in a second.

The person

ValuesFreedom · impact · connection · adventure · nature
VoiceDirect, concrete, contrast-framed. No LinkedIn register.
PatternsPivots are deepening, not quitting. Wild and calm, always both.
FiltersAny decision runs through five North-Star checks before it's made.
Red linesNo performative masculinity. No inflated positioning. No flattery.

The life, right now

Network127 people tiered by closeness; 8 core, 14 live.
PrioritiesEarn this month · land a UK placement · ship PhD
Live threadsAbbey (coaching) · Eleni (meeting today) · 3 TES apps
Open loopsMum's birthday in 9 days · climbing off 6 weeks
On the horizonUK move late Aug · farewell tour · overland dream after
How it gets sharper

It updates itself while you work.

You don't maintain the brain. You use it, and it keeps itself current — quietly, in the background. Real things that happened in mine last month:

When I decided
It captured the decision and the reasoning.

I decided to raise my coaching rate. The brain logged "market puts sole-operator AI coaching at $180–300/hr mid-band", backlinked to my pricing page, and flagged the three prospects still attached to the old rate.

When someone new entered
It built them a page.

A mentor mentioned a school head I should know. The brain created her entity page, inferred the two-way relationship to the mentor, and had her context ready the next time I drafted outreach.

When facts contradicted
It flagged the conflict.

My draft bio said "coaching since 2024". The wiki said 2025. The brain paused, asked which was right, and updated the single source of truth once I confirmed.

The longer you run it, the more it becomes an extension of your own thinking.

In your work

It holds every thread across every channel.

A prospect replies. Before you answer, the brain pulls their full history — every email, every meeting, every message, what you charged, what you promised, what you decided last time.

Ten seconds. One view. Then it drafts the reply in your voice.

> jane replied · pull context?
Wiki · tier: live · last update: 19 Apr
Gmail · 14 msgs · last: today 9:04am
WhatsApp · 6 msgs · last: today 8:47am
Calendar · 2 past · 1 upcoming
Todoist · 3 open tasks
Decisions · 2 (proposal $4k · CFO gate)

Pattern: when you're blocked on a CFO gate,
offering to meet direct has unblocked it before.
Want to try that line?

Draft reply? y / edit / no
Other work I've put through the brain this quarter
  • Personalised outreach drafts, per contact, in my voice
  • CVs + cover letters tailored per role in under 10 minutes
  • Research consolidated into wiki pages with citations
  • One-pager prep briefs before every discovery call
  • Cross-tool thread view of any person, in 30 seconds
  • Job applications tracked across Sheets, pages, and Todoist
In your life

It remembers the things that matter outside of work.

Your family. Your health. Your relationships. The retreat you're planning with your brother. The promise you made three weeks ago. The thing you said you'd never forget — and did.

Relationships
Your mum's birthday is nine days out.

Brain surfaces her last message — she mentioned her shoulder physio and a new neighbour called Gwen. Worth asking about. Draft a note?

Plans
The August retreat with your brother.

Every note, every vendor contact, every lesson from the past three you've run — one view. The Airbnb you shortlisted closes next Friday.

Patterns
You haven't climbed in six weeks.

You've flagged this before as an identity canary — when climbing drops, so does everything else. Want me to find a weekend slot?

The same brain whether you're pitching a client or planning a weekend with your brother. Nothing falls through.

The integration

One brain. Every part of your life.

Work pipeline · clients · decisions
Family parents · siblings · plans
Health movement · sleep · patterns
Money income · runway · goals
Your brain
One memory · one voice · one view
Relationships live · warm · dormant
Creative writing · projects · ideas
Travel trips · logistics · dreams
Growth goals · practices · pivots

No context switch. No re-explaining yourself across tools. The same brain, everywhere you go.

The outcome

The assistant you've wished you had.

Nothing falls through.
Every promise, every decision, every person — held. Your mind stops doing the job of a filing cabinet.
You sound like yourself.
Every reply, every message, every draft — in your voice, from your actual memory. Not generic AI output.
You think more clearly.
Because the system holds the context, you don't have to. Your best hours go to the work, not to remembering.
For your business

Any tool you use already. Wired into one brain.

Seven integrations live in my own system. Hundreds more exist — and if your tool has an API, it can wire into yours. Built around your stack, not mine.

Customer systems
Your CRM, your deals, your pipeline.
HubSpot · Salesforce · Pipedrive · Airtable · Attio
Communications
Every channel your clients and team use.
Slack · Teams · Email · WhatsApp · SMS
Operations
Your workspace — read and written to.
Notion · Asana · Linear · Trello · Google Workspace
Money
Invoicing, payments, book-keeping.
Stripe · Xero · QuickBooks · bank feeds
Client-facing
Scheduling, proposals, follow-through.
Calendly · Cal.com · DocuSign · Mailchimp · Beehiiv
Anything bespoke
Your internal tools, your own database.
REST APIs · webhooks · custom MCP servers

Built once, with you, in your stack, tuned to your work. No off-the-shelf product. No lock-in.

What's possible for you

Imagine an AI that actually knows you.

Not another subscription. Not another app to check. An executive assistant with a real brain — built around who you are, what you care about, and how you work.

Single session
60 min, one thing
$150 · technical
Coaching block
4 × 60 min sessions
$500 · technical
The EA Setup
One-week sprint · built for you
$2,000 · anybody
Layers
Per-capability add-ons
$500–800 each

Let's spend 30 minutes figuring out what yours could look like.

Free intro call. You learn how it works as we build it. You're never dependent on me.

calendly.com/cradsdavis/30min

Get in touch

Sam Davis

cradsdavis@gmail.com
linkedin.com/in/samuel-davis4
+61 0493 302 154
calendly.com/cradsdavis/30min

Coogee, Sydney. Moving to the UK late 2026.